Rembrandt Venture Partners

Ooyala Appoints Jay Fulcher As CEO

Mountain View, CA-- Ooyala, the leading provider of end-to-end video platform applications and services, today announced the appointment of Jay Fulcher as President & Chief Executive Officer. Former CEO and Co-Founder Bismarck Lepe, who led the company since its inception in early 2007, has been appointed President of Product Strategy, reporting to Fulcher.

Most recently, Fulcher served as President & CEO of publicly held Agile Software, where he helped establish Agile as a market leader as it became the fastest growing product lifecycle management (PLM) company in the industry. Fulcher led the sale of Agile to Oracle in late 2007. Prior to Agile, Fulcher spent five years at PeopleSoft, where he led the transformation of PeopleSoft's $1+ billion global services organization after being President of its $400 million Products Division. Prior to PeopleSoft, Fulcher held senior executive positions at Red Pepper Software and SAP.

"Jay brings the necessary experience, track record and passion to lead our company. We are extremely pleased to have attracted a CEO of Jay's caliber to Ooyala," said Bismarck Lepe, co-founder of Ooyala. "He will have an immediate impact on our aggressive plans for growth."

“I am really excited to be joining Ooyala during this period of hyper growth," said Jay Fulcher. “Online video is an incredibly fast growing and strategic market as traditional and new media channels finally converge. Ooyala is well positioned to not only be the industry’s best video platform, but to provide the most personalized video experience to consumers and the most lucrative monetization platform to content owners. Ooyala's innovative products and customer-centric philosophy will enable the company to become the leader in this market.” Fulcher was attracted to Ooyala because of its focus on developing game-changing technology and the impact IP-based video will have on the future. "IP-based video is now a powerful reality and with that comes opportunities to better target advertising and deliver the content consumers want on their terms," said Fulcher.

Ooyala already has over 500 global media and enterprise customers including Warner Brothers, Electronic Arts and Sybase. "Ooyala has been able to grow faster than any other Online Video Platform company because of its focus on technology, customer success and personalization," added Fulcher. "I am excited by the prospect of taking that early success and leveraging it to build a large, innovative and profitable business."

Fulcher will join Ooyala and become a member of the Board of Directors immediately.

Embeddable Video: Introduction & FAQ with Ooyala Founders and New CEO: http://www.ooyala.com/blog

About Ooyala Inc.

Ooyala is a video technology company that provides a comprehensive software platform enabling the delivery, management, and monetization of high quality online video content. Its innovative analytics engine and monetization server allows for video content owners to maximize the value of their content. Ooyala's partner portfolio includes over 500 enterprise and media companies including Warner Brothers, Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.

For more information please visit www.ooyala.com.

Ooyala, Inc. Alexa Lee, 650-417-5184 alexa@ooyala.com

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