Understanding the Customer of the Future: Allegiance Webinar with Jeremiah Owyang
Complimentary webinar from Allegiance and the American Marketing Association
SALT LAKE CITY – September 7, 2011 – Allegiance, Inc., a provider of VOCi (Voice of
Customer Intelligence) technology and services, today announced that it is presenting the
complimentary webinar “Understanding the Customer of the Future; Tools and Analytics for the
Feedback Professional” on Tuesday, September 20, 2011, at 12:00 p.m. CST (1:00 p.m. EST).
Hosted by the American Marketing Association, webinar registration is available at
http://bit.ly/AllegianceAMA.
WHEN: Tuesday, September 20, 2011, at 12:00 p.m. Central Time (1:00 p.m. Eastern)
WHO: Jeremiah Owyang, partner, Altimeter Group: Jeremiah Owyang is an influential
thought leader on web strategy, interactive marketing, and social technologies.
Chris Cottle, EVP of Marketing and Products, Allegiance Inc.: Allegiance Voice of
Customer intelligence (VOCi™) platform. helps companies translate customer
insights into actionable business intelligence.
WHAT: Changing demographics, economic factors, and buyer preferences continue to
change consumer buying behavior. This ever-changing dynamic creates
opportunities for feedback managers if they have the right toolset. In this
webinar, Jeremiah Owyang of the Altimeter Group and Chris Cottle of Allegiance
will discuss the latest solutions for businesses to listen and market to the
customer of the future.
Participants will learn:
• New tools of the trade, including Socialgraphic Research
• 5 M’s of Social CRM
• Why the Customer Hourglass Framework has replaced the Marketing Funnel
• Putting the right data into the right hands with the ROI Pyramid
• How to gain deeper insights from available data that actually drive change
in your organization
WHERE: To register today, go to http://bit.ly/AllegianceAMA.
Allegiance Supporting Resources
1. Allegiance press room <http://www.allegiance.com/news/press.php>
2. Voice of the Customer Blog <http://blog.allegiance.com>
3. Become a Fan of Allegiance on Facebook<http://www.facebook.com/pages/South-
Jordan-UT/Allegiance-Inc/87289901462>
4. Follow Allegiance on Twitter <http://twitter.com/allegiancetweet>
5. Allegiance customer success stories and white papers
<http://www.allegiance.com/resources/document-library.php>
About Allegiance, Inc.
Allegiance, Inc. helps companies translate customer insights into actionable business
intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of
Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create
actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback
collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited
feedback through Web sites and phone, and unsolicited, unstructured feedback from social
media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software
companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information
about Allegiance, visit http://www.allegiance.com.