Allegiance Joins Customer Experience Professionals Association as Sponsor
Global trade group provides members with extensive research, education and networking opportunities
SALT LAKE CITY – August 29, 2011 – Allegiance, a provider of VOCi (Voice of Customer
Intelligence) technology and services, today announced that that it has joined the Customer
Experience Professionals Association (CXPA) as a sponsor. The CXPA is a global industry
trade group whose members are responsible for creating and maintaining an overall positive
customer experience – a vital objective for any organization that offers products or services for
sale.
Governed by a Board of Directors to be drawn from its membership, the CXPA is led by Bruce
Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair. Both are pioneers in
the customer experience field who have a deep understanding of the roots of this burgeoning
industry and a keen shared vision of its future.
“Allegiance has experienced the fast growth of customer experience professionals and their
increasing importance in small and large organizations,” said Chris Cottle, EVP of Marketing
and Products at Allegiance. “We look forward to working with members of the CXPA to advance
and support the profession.”
The CXPA supports the professional development of its members and advances the field by
providing research and education, establishing standards, offering networking and career
opportunities, promoting the industry, and creating a better understanding of the customer
experience discipline.
“We greatly appreciate the commitment that Allegiance is making to the Customer Experience
Professionals Association as demonstrated by its sponsor status,” said Temkin. “We are
pleased to welcome Allegiance to the CXPA and look forward to closely working together to
help create a vibrant future for customer experience management.”
Allegiance Supporting Resources
About CXPA
The Customer Experience Professionals Association is a global, non-profit organisation
dedicated to the advancement of customer experience management best practices. The
CXPA's members include individuals who develop, manage, optimize, and envision how
organizations interact with their customers. This community includes customer experience
practitioners within companies, vendors who support customer experience efforts, and other
stakeholders in the industry. For more information or to join CXPA, visit http://www.cxpa.org/.
About Allegiance, Inc.
Allegiance, Inc. helps companies translate customer insights into actionable business
intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of
Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create
actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback
collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited
feedback through Web sites and phone, and unsolicited, unstructured feedback from social
media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software
companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information
about Allegiance, visit http://www.allegiance.com.