Allegiance Customer JetBlue Airways Receives Forrester 2011 Voice of the Customer Award
Recognized for excellence in collecting, analyzing and acting on customer feedback
SALT LAKE CITY – July 26, 2011 – Allegiance, a provider of VOCi (Voice of Customer
Intelligence) technology and services, today announced that JetBlue Airways, an Allegiance
customer, has been awarded the prestigious 2011 Voice of the Customer Award by Forrester
Research. The Forrester Voice of the Customer Award recognizes organizations that excel in
collecting, analyzing, and acting on customer feedback. The awards were announced at the
Forrester's Customer Experience Forum 2011 in New York with nearly 1,400 customer
experience professionals in attendance.
“JetBlue is honored to receive this award. Bringing Humanity back to Travel is our mission, and
it is through listening to customers and acting upon their feedback that we are able to
continually improve our offerings and service,” said Bonny Simi, director of customer experience
and analysis for JetBlue. “We are constantly tracking and monitoring the customer experience at
every touch point, and customer experience improvement programs are part of our DNA.”
Allegiance helps companies analyze and apply Voice of Customer (VOC) data to make
decisions that improve their business. The company’s cloud-based VOC solution turns real-time
customer and employee feedback into highly actionable business intelligence. Enterprise
customers such as JetBlue Airways have selected Allegiance over others because it combines
customer data with operational data into an integrated platform and provides engaging data
visualizations.
“It is refreshing to work with an airline like JetBlue, who genuinely listens and takes action based
on customer feedback to improve the customer experience,” said Adam Edmunds, president
and CEO of Allegiance. “We congratulate JetBlue on its comprehensive approach to their Voice
of the Customer programs.”
About Allegiance, Inc.
Allegiance, Inc. helps companies translate customer insights into actionable business
intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of
Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create
actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback
collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited
feedback through Web sites and phone, and unsolicited, unstructured feedback from social
media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software
companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information
about Allegiance, visit http://www.allegiance.com.