Allegiance Secures $12 Million in Funding to Fuel Growth in Voice of Customer Intelligence Technology and Services
Led by prestigious venture firms, funding will accelerate growth in R&D, sales and marketing
SALT LAKE CITY – June 23, 2011 – Allegiance, a provider of VOCi (Voice of Customer
Intelligence) technology and services, today announced that it has closed a $12 Million round of
series B funding, led by new investor El Dorado Ventures with participation from Rembrandt
Venture Partners and current investor Allegis Capital.
Allegiance helps companies analyze and apply Voice of Customer (VOC) data to make
decisions that improve their business. The company has experienced fast growth and growing
demand for its cloud-based VOC solution that turns real-time customer and employee feedback
into highly actionable business intelligence. Enterprise customers such as EMC Corp. and
JetBlue Airways have selected Allegiance over others due to its ability to combine customer
data with operational data into a single, integrated platform.
Allegiance will use the investment to accelerate the development of new product capabilities
and services to automate data analysis and delivery of customer insights. The company also
plans to expand its sales and marketing efforts. This will help to secure Allegiance’s position as
an emerging leader in the growing Voice of Customer and Enterprise Feedback Management
markets. Due to its leading position in the VOC industry, Allegiance received term sheets from
some of the most prestigious VC firms in Silicon Valley.
“We feel the VOC market is poised for aggressive growth, but it has been difficult for investors to
fund other companies in this space because most offer services-led solutions as opposed to
software,” said Scott Irwin, general partner, El Dorado Ventures. “Allegiance has the right team,
business strategy and revenue growth to separate it from the pack and lead this important
market into the future.”
“Companies are facing a mountain of customer data, and Allegiance understands the
challenges they face in turning it into actionable information. Allegiance’s approach, vision and
strategy have set it apart, creating strong demand for its products,” said Douglas Schrier,
general partner, Rembrandt Venture Partners. “With its expert team and innovative technology,
Allegiance is well positioned for rapid growth. We are excited to be a part of the company’s
future.”
“We are thrilled to have these industry leaders validate Allegiance’s technology and its business
strategy by investing in the company,” said Adam Edmunds, president and CEO of Allegiance.
“This new funding will enable Allegiance to better serve our clients with new, innovative
solutions and to continue shaping a critical component of business success: Voice of Customer
Intelligence.”
About Allegiance, Inc.
Allegiance, Inc. helps companies translate customer insights into actionable business
intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of
Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create
actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback
collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited
feedback through Web sites and phone, and unsolicited, unstructured feedback from social
media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software
companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information
about Allegiance, visit http://www.allegiance.com.