Allegiance 2010 Results Showcase High Demand for Its Customer Intelligence in the Cloud Solutions
Accomplishments include launch of Engage7 VOCi platform with social media and text analytics integration, new customers and partnership growth
SALT LAKE CITY - January 26, 2011 - Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, announced significant growth and success in the year 2010, marked by record revenue growth, significant new enterprise customers and several national awards. Allegiance also increased its staff by more than 15 percent in 2010 to meet the increasing demand for its VOCi solutions.
"Allegiance has been successful because we help VOC practitioners meet their toughest challenge: applying customer data to make decisions that improve their business," said Adam Edmunds, president and CEO of Allegiance. "Our focus is to build powerful tools that automatically deliver greater insights from VOC data. We anticipate accelerated growth and expansion in the year ahead due to the growing desire for a more comprehensive approach to customer intelligence."
Important accomplishments highlighting the company's success in 2010 include:
- Significant New Enterprise Customers, Partners and Resellers: New and significant growth customers in 2010 included Sports Authority, Cummins Engines, Charles Schwab, University of Virginia Health, Coram, Focal Center, Nalco, Pfizer, National Heritage Academies and many others in a variety of industries. In addition, the company added technology partnerships and several strategic resellers around the globe.
- National Awards The Software 500 ranked Allegiance number two in the Top 10 Revenue Growth and number four in the Top 10 Software/Services Revenue Growth. Allegiance was again named to the Inc. 500 list of fastest growing private companies and was selected as the top 2010 Service Leader by CRM Magazine.
- Record Revenue Growth Allegiance achieved significant revenue growth throughout 2010, including a high number of enterprise-size contracts globally.
- Engage Summit 2010 Allegiance's fourth consecutive user conference brought together inspirational speakers such as Billy Bean (Oakland A's manager) and Robert Stephens (Geek Squad founder), customer experience expert Bruce Temkin, other customer and employee loyalty experts, industry leaders and Allegiance customers, resulting in record attendance.
- Launch of Engage7 In May 2010, Allegiance launched Engage7, the first multi-channel Voice of the Customer (VOC) platform that integrates social media and mobile/SMS feedback management, text analytics, ad-hoc, transactional and relationship surveys and powerful reporting into a fully automated VOC offering.
- Expanded Staff and Board Allegiance added key staff members, including Eric Weight, director of text analytics (formerly with Attensity), and Tulsi Dharmarajan, senior product manager (formerly with eGain). New VOC experts on the team include Sarah Simon, Rebecca Sullivan, and Jamie Ziegler. Allegiance also added Greg Butterfield, managing partner of SageCreek Partners and former group president at Symantec, to its board of directors.
"The Enterprise Feedback Management (EFM) industry is acutely focused on gathering more data, but we believe that automated data analysis and insight delivery is the real key to success. Each year, $30 billion is spent on market research programs, yet less than 10 percent is used in an actionable way," Edmunds said. "Data is a commodity, but actionable insights are a scarce resource that companies desperately seek. Allegiance is uniquely positioned to lead the fastgrowth customer intelligence in the cloud market, which has a potential market size of $40 billion."
About Allegiance, Inc.
Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCiT), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a "Top 10" by Software 500 in 2010. For more information about Allegiance, visit http://www.allegiance.com.