Ooyala partnership with Yahoo! Japan delivers professional video to 80 million users

There’s an undeniable shift in the underlying business dynamics affecting broadcast, print and online media. Media is converging. Consumers demand more personalized media experiences and high performance delivery across browsers, mobile devices and connected TVs. New revenue opportunities and new ways of engaging consumers are emerging. Video is at the heart of this transformation and its strategic use is a business imperative for all media companies.

Today, Ooyala took a major step in leading this transformation as we announce a strategic, multi-year partnership with Yahoo! Japan. Through this partnership, Yahoo! Japan will deliver professional video to 80 million users––about 60% of the Internet traffic in Japan today. The partnership paves the way for rapid evolution of the delivery, analysis and monetization of online video in the Japanese market.

The partnership brings Ooyala’s advanced video technologies to a broad network of media publishers and brand manufacturers in Japan. Over time, Yahoo! Japan will standardize on Ooyala across all of its properties. They will leverage our advanced technologies for wide ranging video initiatives such as cross-platform video delivery, subscription, and advertising services. Yahoo! Japan will deliver rich video experiences on connected PCs, smartphones, tablets and ultimately TVs in the Japanese market.

The multi-year partnership showcases our ability to meet the needs of very large-scale enterprises with heavy demand for high quality video. With Ooyala, Yahoo! Japan and their Japanese publishing partners will gain deep insights into their viewers’ behaviors and preferences. This knowledge will allow them to reach and engage consumers more effectively, and will enable them to drive increased revenue.

We are honored to be working with such an important leader in this rapidly growing market and look forward to the work we’ll do together at this exciting time in our industry.