Video Case Study: Volcom Uses Ooyala To Increase Brand Engagement And Awareness
Thanks to our partnership with Volcom, the lifestyle brand for boardsports like snowboarding and surfing, I recently got the chance to check out their headquarters in Costa Mesa, California, and go behind the scenes at Volcom's Spring 2011 Swim Fashion Show. The real purpose of my visit was to sit down with Eugene Lai, Web Director at Volcom, and learn about how working with Backlot and the Ooyala team has transformed their video operations.
As you'll see in the case study above, video is essential to Volcom's digital strategy. They're an edgy brand and they reach fans with a wide variety of content on volcom.com and StoneYour.TV, Volcom's video vault. Ooyala's real-time analytics gives Volcom the reporting they need to provide the content their fans want, increase engagement and drive brand awareness.
It was an absolute pleasure to hear first-hand how Ooyala simplifies Eugene's everyday video workflow. Partners like Volcom make everything we do worthwhile. As Eugene said, "Ooyala definitely cares about our company because their success is based on our success." We couldn't have said it better.
Check out all the cool things Volcom is doing with video at www.volcom.com and StoneYour.TV.