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Feb 28, 2010
What Do You Buy Online vs. in Stores?
Online advertising company Permuto pulled data from the U.S. Census Bureau into a nice infographic comparing people's purchasing habits in-store vs. online, and it got us wondering: What do you buy online vs. in stores? According to the Census Bureau's data, the old brick and mortar stores ... more »
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Feb 26, 2010
Bringing Search Mechanics to Display
The identification of consumers who are in-market for broad categories of goods has always been a mainstay of behavioral targeting. Whether by visits to specific content areas or even abandoned shopping carts, BT is always hungry for intent-to-buy behaviors. But marrying dynamically targeted ... more »
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Feb 26, 2010
Putting goods on display
Many last-minute online holiday shoppers don't know what to get and have only days to get it. These shoppers are open to gift suggestions, especially when offers include guaranteed delivery by Christmas. Watch and jewelry retailer Ashford.com decided to target these shoppers in the days ... more »
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Jan 26, 2010
CEO Interview: Permuto's Shaukat Shamim on The Premature Death of Display Ads
With the demise of printed newspapers, advertisers who used the Sunday circulars to attract customers have gone in search of online technologies that can offer the same visual merchandising power. Many of these advertisers compete against the Top 100 search advertisers for paid placement. ... more »
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Dec 1, 2009
Improving the Performance of Display Advertising
In tight economic times, where the media planner tries to make every ad dollar spent count, online display advertising solutions seem to want to relate their message to a media proven to work: search. I recently heard from three relatively new and intriguing ad technologies with this kind of ... more »
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Nov 30, 2009
Behind the legend of Cyber Monday
Today is Cyber Monday, which is to the internet what Black Friday is to brick-and-mortar retailers. The past two years, there's been a bit of an unfair Cyber Monday backlash. People began labeling it a myth, pointing out that the web's biggest shopping day actually comes later in the month, ... more »
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Oct 14, 2009
Permuto Bringing All-Inclusive Ad Platform Says CEO Shamim
Shaukat Shamim is CEO & Co-Founder of Permuto. PermutoAdExchanger.com: Where did the idea for Permuto come from? And how about the name - what's the story there? SS: We are a company comprised of online advertising junkies, all of the founders been involved in online advertising from ... more »
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Oct 8, 2009
Permuto launches ShopperConnect to tie online sales to display ads
Permuto Inc. has introduced ShopperConnect as an all-inclusive shopping network and advertising platform with built-in analytics and the ability to target ads based on shoppers' interests and measure the impact on sales. The ShopperConnect network is designed to encompass online retailers, ... more »
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Sep 28, 2009
New Advertising Solution For Retailers
Permuto launched during the Shop.org Annual Summit last week. WebProNews talked with Permuto CEO and Co-Founder Shaukat Shamim to find out about their flagship product ShopperConnect and how it helps retailers get the most ROI out of their ad spend. Online display advertising has, ... more »
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Sep 24, 2009
Ad Week Wining & Dining Hints Of Optimism
The Advertising Week conference will exit from New York tomorrow, and if the events tonight are any indication, the industry has got its swagger back. Among the events is a launch dinner for stealthy venture-backed advertising company Permuto Inc. Held at The Mott, a trendy restaurant in ... more »
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Sep 23, 2009
Permuto launches platform to track performance of display ads
Permuto, an online marketing company seeking to optimize display advertising for its client brands, has launched a new platform that measures the performance of this type of ad with the same precision that most search engine text-ads are evaluated. Called, ShopperConnect, the platform is ... more »
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Sep 23, 2009
Can Online Display Ads Work Harder?
Online display ads are the red-headed freckled kid of interactive advertising; present but not quite understood even though last year 4.5 trillion ads were served and each of us was exposed to nearly a hundred ads per person each business day. Marketers spent an estimated $5.9 billion in ... more »
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Sep 23, 2009
Permuto Pushes the Advertising Envelope With New Launch
For a couple of years now I have admonished the advertising world to come up with "new age" technologies to match Web 2.0 tech advances. Until yesterday, not many have really captured even a part of the idea that online ads (or offline ones either) need another delivery methodology. Except for ... more »
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Sep 22, 2009
Permuto Launches Intent-Based Targeted Ad Serving
Permuto, a new company bringing the same level of performance and measurability of search engine marketing to display advertising, officially launched today at the Shop.org conference. Shaukat Shamim, CEO and co-founder of Permuto, spoke with Doug for about an hour on Tuesday and you could ... more »
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Sep 22, 2009
Permuto launches with new ad tool for retailers
A company that promises the kind of success that advertisers usually see only via search launched its service Tuesday at the Shop.org conference in Las Vegas. Permuto focuses on connecting online retailers with product-comparison sites, media outlets, and other "highly profitable" ... more »
