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Sep 9, 2011
More Mobile Campaigns Embracing Video
September 9, 2011 - The appetite for watching video on mobile devices continues to grow. New findings from Rhythm NewMedia out this week show views of full-length TV episodes on smartphones and tablets jumped 200% during the second quarter. The rise of video on mobile devices extends to ... more »
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Sep 7, 2011
iPad, New Content Fuel Doubling Of Full-Episode TV Viewing
Who wants to watch lean-back, long-form video content on a mobile device? More people than we think, and certainly more than wanted to just a few months ago. According to ad network Rhythm New Media, which serves major TV brands on mobile like CBS's TV.com, CW and Sony's Crackle, ... more »
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Aug 26, 2011
In-Stream Mobile Video Ad Completion Rates Running Strong
August 26, 2011 - In-stream mobile video ad completion rates are running strong according to new data that mobile video ad network Rhythm NewMedia has shared with me. According to their data, completion rates for pre-roll and mid-roll ads in Q2 '11 averaged 87%, consistent with the prior 5 ... more »
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Jul 11, 2011
5 Best-Practice Tips for Designing a Mobile Video Campaign
Mobile is rapidly becoming the screen of choice for many consumers. With mobile usage projected to increase by a factor of more than 20 in the next five years, marketers no longer ask if they should advertise on mobile, but how and how much. In a recent IBM survey of marketers, nearly 70 ... more »
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Jun 1, 2011
Mobile Video Advertising: Why and How
Advertising is always finding new frontiers to reach and engage consumers. Consumers are responding more and more to video advertising viewed on their mobile devices. And advertisers are learning that this is quickly becoming the best brand-building platform ever. InsightExpress has found that ... more »
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May 17, 2011
5 Reasons Mobile Video Ads Outperform Online Video Ads
Not all video advertising is created equal. Mobile video ads -- video ads shown on tablets, smartphones, iPod touches and other portable devices -- drastically outperform online video ads. Users are far more likely to watch and interact with mobile video advertising than online video ... more »
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Apr 27, 2011
Rhythm Releases Q1 Mobile Video Ad Data
Rhythm NewMedia saw huge growth in mobile video advertising in the first quarter: 36 percent more than the fourth quarter of last year. Part of that growth may have been driven by the addition of more publishers and advertisers using its network, but Director of Marketing Lisa Abramson ... more »
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Apr 27, 2011
Combining mobile video ad units achieves better campaign results
A new report by Rhythm NewMedia found that combining mobile video advertising units drives all brand marketing objectives and helps stretch marketing dollars. Rhythm found that its daily audience is interacting with videos, mobile games and news-related content. Combining in-stream, ... more »
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Apr 4, 2011
Fortune 500 brands going all in on mobile video advertising
The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all. The number of American mobile users that watch videos on their devices has ... more »
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Mar 17, 2011
IPad first platform for immersive, interactive video advertising: Rhythm NewMedia
The iPad is the first platform that combines the engagement of television advertising for branding with the interactivity of online, which encourages people to take action, according to Rhythm NewMedia. More than 200 Fortune 500 brands have run ads across Rhythm's ad network since the ... more »
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Jan 21, 2011
Rhythm: Mobile Video Advertisers Up Eightfold In 2010
The mobile video audience may still be small, but that doesn't mean advertising in the emerging category isn't gaining ground. More than 200 Fortune 500 brands including Dell, Toyota and Kraft in 2010 ran mobile video campaigns, up from just 25 a year ago. In the fourth quarter alone, 70 major ... more »
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Nov 12, 2010
Rhythm NewMedia Secures $10MM to Fuel Rapid Growth; QuestMark Invests
Mountain View, CA (PRWEB) November 12, 2010 -- Rhythm NewMedia, the largest mobile video ad network, today announced the completion of its third-round of financing, totaling $10 million. QuestMark Partners led the round, which included participation from existing investors Lightspeed Venture ... more »
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Nov 5, 2010
iPad users more engaged with advertising
As the iPad continues to dominate sales of connected devices there's good news for advertisers. According to new data from Nielsen, iPad users are more engaged with advertising than other e-reader, netbook or smartphone users and more likely to make a purchase as a result of that ... more »
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Oct 22, 2010
Report: Mobile Video Is Stickier
Video viewed on mobile devices is "stickier" than video viewed online, according to a report issued by Rhythm New Media, a mobile video ad network. The "Mobile Video Advertising Report, Q3 2010" is compiled using data from the company's mobile ad network and culled from more than 100 mobile ... more »
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Oct 19, 2010
Study: Android CTRs lower than iPad, iPhone
Google's Android platform phones may be selling more units than Apple's iPhone at the moment, but iPhone's are still out-performing Android units. According to a recent study from Rhythm NewMedia, iPhone and iPad devices have higher click through rates than Android devices, a crucial stat for ... more »
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Oct 18, 2010
Rhythm New Media: Mobile Is The Successor To TV
Rhythm New Media, a large mobile video ad network, just released its third report on the state of the mobile video industry. For a look at that report, click here. MobilizedTV had the chance to speak with CEO Ujjal Kohli about the findings of the report and why he believes that ... more »
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Sep 24, 2010
Trojan breaks Fire & Ice rich-media mobile ad campaign across multiple publishers
Trojan Brand Condoms is promoting its new Fire & Ice product across multiple mobile publishers such as MTV, Cosmopolitan, Shazam, Pandora, BET and Foursquare. Trojan tapped its agency of record, Meredith's The Hyperfactory, to use the mobile channel to generate awareness for its Fire & ... more »
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Aug 24, 2010
6 Reasons Why Retailers Must Adopt Mobile Marketing
In the columns, "Digitalization of Retail," and "Digitalization of Grocery Shopping," I touched on some ways that mobile is changing shopping behavior. Today, let's narrow in on one piece of that puzzle: the importance of mobile to retailers and why mobile should be part of each retailer's ... more »
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Mar 1, 2010
Rhythm NewMedia Serves A Vid While Your App Loads
ADOTAS - I can feel the seconds of my life ticking away as my favorite app loads. I can't help thinking, I could be watching an advertisement right now. A video ad! Fortunately mobile video ad network Rhythm NewMedia has me covered through its new monetization and advertising SDK for iPhone ... more »
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Mar 1, 2010
Rhythm NewMedia Announces iPhone Application Monetization and Advertising SDK
MOUNTAIN VIEW, CA, March 1, 2010 -Rhythm NewMedia, the leading mobile video ad network, today announced its monetization and advertising SDK for iPhone applications. Extending Rhythm's popular RAMP (Rhythm Advertising Media Platform) interactive video and display ad units, the RAMP SDK ... more »
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Jan 28, 2010
Selling The IPad To Ourselves
Whenever you hear an ace pitchman like Steve Jobs start a presentation promising something "magical," you know that he's probably about to overreach what he actually believes is true about the product. And then, within minutes he pronounces the "magic" of "having the whole Web site in the palm ... more »
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Dec 23, 2009
Internet Marketing 101: Why marketers need mobile video
Heads up, marketers, mobile video may still be in the adoption phase but you need to be on-board and in the medium. Experts estimate that mobile video will explode over the next five years as consumers adopt smartphones, as smartphones get even smarter and mobile devices are used by the ... more »
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Dec 17, 2009
Rhythm NewMedia’s Smartphone Video Ad Network Growing Rapidly
MOUNTAIN VIEW, CA, December 17, 2009 —Rhythm NewMedia, the leader in mobile video advertising, today announced the rapid growth of RAMP—its smartphone ad network. RAMP (Rhythm Advertising Media Platform) has already reached hundreds of millions of unique impressions to mobile TV smartphone ... more »
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Dec 17, 2009
Rhythm NewMedia Updates Mobile Advertising with Brand Building
MobilizedTV spoke with Ujjal Kohli, CEO of Rhythm NewMedia about the status of mobile advertising, with an update on the progress his company has made in 2009. Here’s what he had to say: MobilizedTV: Against the backdrop of Google’s acquisition of AdMob, how would you characterize the ... more »
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Dec 15, 2009
Mobile Video Advertising Market Shows Strength
Mobile video advertising is showing strength, benefiting from consumer adoption of the "mobile Internet," strong growth in video-capable smartphones and improving availability of high-quality content for mobile devices. I gained further insight on the mobile video ad opportunity in a ... more »
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Nov 19, 2009
Mobile Video Advertising: The Awkward Teen Years
Newly gold-plated by Google, mobile network AdMob got us all thinking about mobile video advertising this week. The company announced a video ad unit that is promising more interactive bells, whistles and gee-whizzes than the content it is made to underwrite. Which is fine, I guess, if you can ... more »
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Aug 18, 2009
Not A Myth To Bust: Discovery Channel Hits The App Store
Discovery Communications has released a Discovery Channel application on the iTunes App Store (link to the program), bringing heaps of video content produced by the popular non-fiction media company to the iPhone and iPod Touch. In addition to video clips, the app also boasts a collection of ... more »
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Jul 14, 2009
Rhythm’s Apps Getting Noticed on the iPhone App Store
In a megastore as big as Apple's iPhone App Store, the secret to success is getting noticed. With more than 65,000 apps in 20 categories, app developers have come up with different strategies to accomplish that. One focus is getting on Apple's ranking lists, which people regularly comb ... more »
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Jun 19, 2009
MobileBeat 2008 Nomination for Rhythm
The countdown to MobileBeat2008 continues. Today we're adding nine companies to the list of nominees for best mobile company. They've been selected by an internal VentureBeat panel of experts that evaluated dozens of write-in candidates over the past couple of weeks. Our panel has kept the ... more »
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Jun 17, 2009
Fox and Rhythm team on 'Family Guy' Application
Homicidal "Family Guy" toddler Stewie is bringing his wicked ways to the iPhone. Fox Mobile Entertainment has launched its first-ever commercial application, a "Family Guy"-themed app for the iPhone. The "Freakin' Sweet Family Guy" app will include up to 20 show clips, as well as the ... more »
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Mar 31, 2009
CBS Mobile Launches "Entertainment Tonight" Application Free For iPHONE and iPOD Touch users
CBS Mobile and Entertainment Tonight announced today the launch of its free "ENTERTAINMENT TONIGHT" application, bringing the latest entertainment news headlines to iPhone and iPod touch users. Through these new mobile offerings, the #1 entertainment news magazine show "Entertainment Tonight" ... more »
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Mar 19, 2009
MTV Taps Into Mobile Wave with Rhythm NewMedia
Iconic American companies - ranging from the brick-and-mortar to the Internet-based - are paying more attention to their mobile offerings, often partnering with start-ups to reach on-the-go customers. "We want to move with this fast-moving tide," said Douglas Brown, senior vice president of ... more »
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Feb 26, 2009
Rhythm’s iPhone Video Apps Shine
I am just about ready to toss the damn plastic guitar and the bloody "Rock Band" game it came with through the frickin' 60-inch Sony HD display that is taunting me with my failure. Until I realize, this is a 60-inch Sony HD display. What am I, crazy? Just frustrated and...wait for it... ... more »
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Jan 21, 2009
Fox Searchlight uses Rhythm’s vSNAX for Mobile Video Ads
Fox Searchlight's "Notorious" movie has launched a multichannel mobile campaign to promote the release of the film, which is based on the life of the rapper Christopher George Latore Wallace, popularly known as Biggie Smalls. The Hyperfactory is the agency that handled the mobile initiative. ... more »
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Oct 28, 2008
Mobile Marketing Association Announces 2008 Global Award Finalists, Rhythm’s vSNAX Videos Selected as Innovation Finalist
New York; London, UK; Singapore and Sao Paulo, 28 October 2008 - The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA's Fourth Annual Global Mobile Marketing Awards ... more »
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May 29, 2008
Ad Funded Music Videos with Rhythm
It's still far from clear if consumers are so desperate to access music on the move that they will pay a premium for it. Mobile's unique selling point is that fans can download music wherever they are, but the case for this model was weakened this week following IPC's decision to pull its ... more »
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Oct 1, 2007
Top brands reach more than 1 million customers on 3 UK with highly targeted mobile video ads
LONDON, October, 2007 - Today 3 announced more than one million customers have registered to use its free-to-access mobile video service powered by Rhythm New Media. Adoption has been rapid, and in only six months, more than one quarter of 3's growing user base have registered for this new ... more »
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Jun 22, 2007
3 hits six million views of ad supported mobile content
3 has announced that its ad-funded mobile video service, which went live in April this year as the first of its type from UK operator, has already seen over 6 million streams of video content from 3 customers. The success of the service, which wraps demographically targeted advertising around ... more »
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Jan 17, 2007
Companies Vie For Ad Dollars On Mobile Web
A company called AdMob Inc. opened for business in January 2006 as a middleman for ads displayed on mobile-phone screens. A year later, it has distributed ads nearly a billion times, attracted big-name venture-capital funding and enlisted talent from the likes of Yahoo Inc. and Google Inc.'s ... more »
