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Jan 17, 2011
Get More Information About Your Customers [Beta]
Over the past couple of days, we've tested and rolled out a useful new feature. You might have seen some basic information about your customers when starting chats. For those of you who may have missed it, it looks something like this: Rapleaf Integration We have partnered with ... more »
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Nov 29, 2010
Personal Info Aggregator Rapleaf Hires Chief Privacy Officer
Rapleaf, the personal information aggregation service, has brought on a new member of the team to serve as general counsel and chief privacy officer. For the San Francisco startup that recently made headlines over its tracking techniques, the addition of Ken Dreifach should help. After ... more »
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Oct 21, 2010
Rapleaf’s Web: How You Are Profiled on the Web
Earlier, I posted about San Francisco-based Internet information aggregator Rapleaf, a service that collects, sorts and repackages data about many of us who spend an inordinate amount of time on the Internet. I started poking around and discovered many startups that are using data from ... more »
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Aug 31, 2010
Why Flash Cookies Should Be Banned for Advertising
The ad industry, with leadership from groups like the IAB and NAI, is working hard to evolve and is gaining momentum by prioritizing transparency and privacy, spreading awareness and giving people more choice and control over how they want to participate. As we make progress, certain ... more »
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Mar 1, 2010
NetProspex and Rapleaf Partner to Add Social Layer to Business Contacts
WALTHAM, Mass., March 1 /PRNewswire/ -- NetProspex Inc., the world's most accurate and fastest-growing sales and marketing contact database, today announced a premiere partnership deal with Rapleaf. NetProspex and Rapleaf have joined forces to add a social layer of data to NetProspex's ... more »
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Feb 9, 2010
Rapleaf Welcomes Adithya Raghunathan, Our New Head of Product Management
We're excited to have Adithya Raghunathan join as Rapleaf's Head of Product Management. Having worked in a variety of technology roles in financial services, education, security and international development, Adithya brings valuable experience in product planning, development, and marketing to ... more »
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Feb 1, 2010
Rapleaf Focusing On Social Data And Enabling Advertisers To Buy Audiences That Have Affinities With Their Brand Says CEO Hoffman
Auren Hoffman is CEO of Rapleaf, a company which provides social data about a company's audience. AdExchanger.com: Tell us about Rapleaf's history. AH: Rapleaf’s vision is to understand people. Like Google understands URLs, we want to better understand people. What problem is Rapleaf ... more »
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Jan 27, 2010
Rapleaf and Loyalty Lab Partner To Enhance Loyalty Programs With Social Data And Customer Influence
San Francisco, CA (PRWEB) January 27, 2010 -- Loyalty Lab, the leading provider of high-engagement CRM, loyalty and rewards platforms for consumer-focused companies, today announced its integrated partnership with Rapleaf. Leveraging Rapleaf’s capabilities as the largest provider of social ... more »
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Nov 19, 2009
Gmail Users Better-Connected, More Likely to Tweet than Members of other Webmail Services
The social media data company Rapleaf has just released the final parts of their 3-part study involving the demographics and online behavior of webmail users. In the first part of the study, gender and age data was examined and revealed some interesting findings...like the fact that Gmail has ... more »
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Nov 16, 2009
An Interview with Nathan Scripps of Rapleaf
2009 is starting to close, two years after talking about social media for car dealers, and I would like to talk about a new way to look at and leverage social media. No, I am not going to say build a Facebook fan page, nor am I going to talk about the value of Twitter. In fact, this is not ... more »
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Nov 16, 2009
How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit Risk
They say you can tell a lot about a person by the company they keep. Joel Jewitt is inclined to agree. Upon reviewing your social networking friend list, Jewitt and his colleagues at the San Francisco-based data-mining firm Rapleaf say they can help predict which ads you'll pay attention to ... more »
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Aug 25, 2009
Accertify and Rapleaf Partner to Deliver Enhanced Online Fraud Protection
CHICAGO and SAN FRANCISCO, Aug. 25 /PRNewswire/ -- Accertify (www.accertify.com), a leading provider of online fraud prevention solutions, and Rapleaf, the leader in email reputation services for transaction processing markets, today announced that Rapleaf's service will be added to ... more »
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Jul 8, 2009
Identifying The Elusive Influencer
Most companies internally assign a value to their customers that predicts how much money the customer will spend in the future, otherwise known as 'Total Customer Value' (TCV). Conventionally, the best way to determine a customer's TCV is to look at how much they have spent in the past: United ... more »
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Jul 6, 2009
Credit card issuers dip a toe into social media
Microsoft founder Bill Gates posed a question on LinkedIn and garnered 3,500 responses. Dunkin' Donuts has attracted more than 800,000 fans to its Facebook Fan page. And Dell offers deals and customer support through its primary Twitter page, which has collected nearly 700,000 ... more »
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Jun 23, 2009
Engineers Are The Best Deal - So Stock Up On Them
This guest post is written by Auren Hoffman, the CEO of Rapleaf and an active angel investor. Auren argues that productivity gains among software engineers far outstrips pay increases. His advice? Stock up on engineers, it's a competitive advantage. His advice reminds me of Joe Kraus' famous ... more »
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Jun 23, 2009
Ever Wondered What The Most Common Names On Facebook Are? Here’s A List
With well over 200 million registered users, Facebook is undeniably a giant on the web, and one that is sitting on an enormous amount of raw data about individuals and demographically selected groups at that. While private profiles are not even always as private as we'd like to assume - ... more »
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May 21, 2009
Learning, and Profiting, from Online Friendships
A question: If you have 347 followers on the Twitter microblogging service, what are the chances that they'll click on the same online ad you clicked on last night? Advertisers are dying to know. Or, say you and a colleague exchange e-mails on a Saturday night. Can managers assume that you ... more »
